Match summary
Rampant Hearts surged eight ahead of Celtic at the summit of the Scottish Premiership to strengthen their early-season title credentials and deepen the malaise around the Celtic team.
Alexandros Kyziridis' fine strike and Lawrence Shankland's penalty gave Derek McInnes' side a 3-1 lead that the reigning champions could not overcome.
Dane Murray - among three youth players in the Celtic starting lineup - scored an own goal in the early stages to put the home side ahead at a energetic their home ground, and it was the 22-year-old's foul that led to the penalty.
Callum McGregor's classy first goal of the season had quickly cancelled out the first goal, and the Swedish attacker almost put Rodgers' team in front, opting for finesse over power and allowing the Hearts keeper to save from close range.
But Derek McInnes' irrepressible Hearts seized control again to consign the visitors to successive league defeats for the first time since 2023.
It also gives the Edinburgh side a commanding advantage at the top of the table.
The previous occasion they were this far ahead was in 2005-06 under George Burley, when they ultimately finished second - one of just four occasions that a team has not secured the title having held such a lead in the past 27 years.
The Hearts coach, whose Aberdeen side were runners-up to the champions on four occasions, has been at pains to play down championship discussions, as the club seek their first top-flight crown since 1960.
Rodgers has experienced this previously at the club - both flawless and stuttering starts to a season. He's yet to finish second best.
But on the weekend's performance, this Edinburgh outfit showed they need to be taken seriously.
The Edinburgh side started with the self-assurance of a side unbeaten in the league this season - fans' favourite Kyziridis poked a cross in for Shankland to fire off target.
The Glasgow team didn't help themselves with some uncharacteristic carelessness in possession and they faltered under their initial test.
Claudio Braga's header was touched on to a post by Kasper Schmeichel and Shankland's return ball was turned into the net by the hapless defender, in for the absent center-back.
The away side found their rhythm and started building moves. From one such move, the midfielder released Tierney to square for the captain, who rolled in.
Aside from the opportunity for Nygren, the visitors found it hard to generate chances for lone frontman Jonny Kenny or his substitute Yamada amid the absence of injured forwards their key strikers.
The home team rediscovered their energy and adaptability in creating chances in the opposition half. Kyziridis, one of the finds of the club's relationship with shareholder Tony Bloom's Jamestown Analytics, fired a low shot past the goalkeeper from the just outside the area.
Almost straight away, the defender tripped the midfielder in the right side of the box and Shankland scored. And it could've been an even more handsome win, had replacement Ageu not been denied by the shot-stopper.
Celtic's second half was partially encapsulated in two incidents involving big-money recruit Engles.
The midfielder's wayward free-kick delivery was in stark contrast to his midweek exploits in the Europa League win over Sturm Graz and the national team player was then booked for a professional foul.
Hearts head coach Derek McInnes: "You see how hard the players work, the team spirit. That's not always enough to win games consistently.
"What we have got, is skillful players. You're seeing that from multiple individuals who have been here previously. Some of the new signings are eager to show that.
"We've got a good thing going at the minute, but it's only three points. It's important for us to keep winning. We've got much work ahead, plenty to improve. Following the initial fixtures is typically a benchmark of your standing."
The Celtic boss: "It's a really poor goal from our perspective. We failed to push up when the ball went back as a defensive unit so when they play it, they should have players offside but weren't. We have got to improve with the attempt.
"Plenty of matches to play for. It's only the beginning. It's only nine games in. Clearly, being eight points behind is not what we would want. The positive is there's so many games to play.
"Our attention must turn on the here and now and look to achieve greater stability and more quality in our play."
The Glasgow club are back at home on midweek against promoted side Falkirk (evening kick-off). At the identical hour in the top division, Hearts are at their opponents' ground.
Lena is a tech journalist with over a decade of experience covering consumer electronics and emerging technologies.